Montañita in Ecuador is a village famous for its crazy parties and great surf.
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To capture the target audience's attention, we created a small advertising action which would be relevant to all the party animals in the village.
Leaving the paternal talk aside, we gave a differential message.
We told our potential clients that they could drink their hearts delight because we had the perfect remedy for their hangover.
We created the "Mamachucha Hangover Killer", a special alcohol free cocktail rich in vitamin B12, a vitamin known to reduce hangovers considerably.
We placed this miracle shake in the bars and fruit shake stands who were good friends with the hostel owner and announced it with an insert in their menus.
We also reenforced the brand with three posters which would be placed around the village.
Mamacucha also asked us to create a simple and fun map to give away to their clients who rented their bikes.
This way, they could explore the area alone without a guide.
In a significant breakthrough in the case, Ecuador has struck a deal with Swedish prosecutors that will see the Wiki Leaks founder face questions over allegations he sexually assaulted two women, without having to leave the building.
Ecuador's president has said Julian Assange will be questioned at the embassy where he has been holed up for more than three years over allegations of sex assault.
President Rafael Correa said the Swedish authorities will submit questions to Ecuadorian officials, who will then quiz Mr Assange about them.